- How Your Business Can Make Money From Nothing
Every business, even non-profit organizations, wants to make money. For many, it’s no easy proposition. Competition is cutthroat and margins are skinny, yet many businesses have an overlooked profit center somewhere in their organization that can generate substantial revenue. In many cases it can turn a loser into a cash cow, or push a marginal line of business into a solid revenue generator. The best thing is that the capability to do this is often no more than a good idea away. The problem is that, in many businesses the organization gets caught up in the existing way of doing things, and that status quo ends up robbing them of the success they should be enjoying. Weather that means they’re just not generating the profit they should be, or the business is foundering on the edge of insolvency, the overlooked profit capability in your business is often easy to tap into with just a few minor changes.
Here are some examples-
Make Money Example 1-
Apple growers in Washington State are turning former waste products into revenue generating crops with minor marketing changes. In the past, premium apples with minor flaws, such as cracks, were sold as scrap for juice or applesauce. For such uses, apples fetch less than 10 cents a pound. Not a huge help for a grower that must support a large and complex operation.
Now, however, some have found a way to increase the revenue generated by these former waste products by 1,000%! The secret is in changing the marketing strategy so that the apples can be sold not as waste, but as pre-sliced, packaged fruit. When pre-sliced the flaws are unnoticeable, and now the growers are getting around $1.00 a pound instead of a dime. It could be the difference between winning and losing in the apple business.
Make Money Example 2-
A consultant friend of mine once turned around a business that was losing about $1 million per month in one of its divisions. Needless to say, the burn rate was putting a serious crimp in the business’s operation. By investigating new markets for the company’s products, he was able to recommend minor changes in the company’s product mix that would allow them to utilize their existing raw materials, plant, and equipment to produce a premium, specialty product mix that turned out to be a big hit with the company’s customers. They had a higher price and provided greater incremental revenue for the company.
The combination of higher prices and greater margin created a huge turnaround for the company, which went from a division losing a million dollars a month, to one that was highly profitable. To make a good thing even better, the new product mix opened up additional markets for the company. The diversification in its customer base helped it ride out subsequent economic problems that adversely affected the industry.
Make Money Example 3-
Specialize in profitable products, leave the others behind. Financial consultant Stephen J. Kerr, of Business Marketing Consulting, counsels publishers he works with to shift their marketing emphasis to specialty products and shy away from mass market outlets. In this way he gets his clients to more effectively seek out targeted prospects for their books and other publications, while not wasting marketing resources on less productive efforts. By revising marketing strategies in this way, he sees publishers go from money losers to earning up to 10 - 30%.
So, the bottom line is you can turn a money losing part of your business into money maker. You just have to be a bit creative with your marketing.
Something interesting happened at the bank yesterday. Sadly, it wasn’t that I noticed an extra $100,000 in my account. I was at the teller window and the young guy next to me was probably in his mid twenties, with his little toddler in tow. He was inquiring the best way to set up regular $25,000 deposits. After a few minutes, he left and the middle aged woman who was the next customer at the window wanted to put $75 from her credit card into her checking account. I would assume this was to avoid bouncing a check.
Home Business Opportunity – Can You Hear it Knocking?
One way the American landscape has changed in the last few decades is the drastic growth in the number of Americans who own small or home based businesses. According to the U.S. Small Business Administration (SBA), 671,800 new small businesses were started in the country in 2005. In the decade between 1995 and 2004, .3% of Americans per month became primarily self employed, with the income of self employed individuals up 7.5% in 2005 over the figures for 2004. Needless to say, many people are following the self employment or small business path to success. Hopefully the success will be financial, familial and spiritual.
One of the most risky and expensive parts of any product oriented business is new product development. You invest hundreds of thousands or millions of dollars on a product you are not even sure will have strong demand in the marketplace. Oh sure, you have focus groups and surveys, years of experience among your marketing staff, and on occasion, a strong gut feeling by an anonymous someone that's just sure this product is going to take the marketplace by storm. Once in a great while a business finds a way to mitigate these risks.
Face it. Ford’s in trouble, deep trouble. It hasn’t been a big secret and after today’s announcement of a record $12+ billion loss, you’d have to be in the cast of LOST not to hear about it. They lost more money last year, $6.1 billion, in the North American Market alone, than the estimated total revenues for eBAY or Yahoo in the same period. Ford says it doesn’t expect to make any money in the North American market until 2009. They lost big in the Jaguar bet too, although they turned around the quality problems that have historically plagued the sexy, British carmaker. Even with the quality turnaround, and some beautiful looking automobiles, the Detroit News is reporting they lost a whopping $715 million last year. Why not just say enough’s enough, and pack it in? Maybe Ford should just stop selling cars.
Are you mired in debt, barely scraping by every month, and looking with envy at those whizzing by in a sparkling, new BMW or Lexus? Why are they able to enjoy such a lifestyle and you aren’t? Do they know some special secret? Are they incredibly hard workers? Do they ever see their families? Maybe they won the lottery or they’re from “old money”.
Are the iPOD and other portable MP-3 players about to be overtaken by MP3 playing cell phones? Not today, according to a report by the industry analysts at market research firm In-Stat. Actually, they predict probably not ever, citing usability and execution as two of the primary reasons. They based this, in part on a similar study of why camera phones have yet to give digital cameras more of a run for your money. Is this really a valid comparison?
Has Wal-Mart single handedly affected the U.S. economy? Most definitely. As the largest retailer, and the largest employer outside the federal government, the Borg-like retailer has undoubtedly had an effect on our national economy. Have they, for example, had a negative impact on our trade deficit or per capita national income?
I've been away at a trade show. Sorry for the absence.
If you work in the U.S. auto industry, look out! George Soros, Democratic uber-donor and first class hypocrite, is at it again. While trying to single handedly bankroll the democratic party with one hand, with the other, he's hedging his bets a little by reportedly investing $200 million in a venture to bring inexpensive, Chinese made cars to the U.S. If this doesn't get members of the UAW a bit hot, I don't know what will. Apparently a bit discontent that China isn't overtaking the U.S. more rapidly in economic might, Soros has decided to facilitate things a bit. According to several published reports, he's teaming with Maurice (we don't need no freakin' air conditioning) Strong to make sure you and I can buy a sparkling, new Chery from dealer showrooms everywhere by then end of 2008.